Who is
Côté-Reco ?

Côté-Reco is a franchisor, expert in banner management and distributor of footwear and clothing. The group relies on their family values that enable them to manage their activities with incredible flexibility.

Côté-Reco’s business sectors are large, but still stay connected. We apply both vertical and horizontal integrations with our franchise owners and banners, through a trading office, factories, a warehouse facility, in addition to a distribution centre and retail stores.

Côté-Reco

A true family history

Côté-Reco’s history begins in Deschaillons-sur-Saint-Laurent, where Lucien Côté ran the family general store in the 1920’s. As a seasoned businessman, he set his sights high and developed an entire wholesale network (footwear, clothing) in Lotbinière County and surrounding areas.

His son, Réal, joined with him around 1952 to develop new territories and took the reins of the company after his patriarch passed away. He was the initiator of the Chaussures Pop franchise network who then developed the group and strengthened distribution.

For three generations

Now it’s the turn of the Côté brothers, representing the third generation of entrepreneurs, to be at the heart of the family business. André is in charge of general management, and Pierre is the IT director. Alongside their brother Michel, who passed away suddenly in 2022, they consolidated the store network, created additional banners (Work Centre, Ecotone, and Go Sport), acquired quality brands such as Chlorophylle, Kingtreads, and Sportchief, all while expanding distribution on the international level.

Côté-Reco

Our mission

Côté-Reco’s mission is to ensure  the distribution of quality
footwear and clothing, while enabling and promoting entrepreneurship
through a network of franchises and turnkey banners

Our values

Respect for the customers, suppliers and the employees

Support and encourage the local economy by region.

Enable individuals to become entrepreneurs via their franchises and banners.

Be a large-scale employer that supports their employees' development.

Honesty and transparency in resource management

Our vision

To remain a leader in distribution, franchise and banner management to foster entrepreneurship and the growth of our employees.

A team, but a family above all

For 3 generations now, the group has been relying on their family values that enable them to manage their teams with incredible flexibility.

  • More than 120 employees contribute to the company’s success.
  • 200,000 sq. ft. warehouse and distribution centre
  • Une usine de fabrication de vêtement A clothing manufacturing plant in Dominican Republic
  • 41 international brands, 13 exclusive brands, 4 franchises and 4 banners, in addition to 2 subsidiary companies abroad and 1 in Quebec!

Our Activities

  • A footwear and clothing distributor for our private and larger brands.
  • A franchisor (Pop Shoes, Go Sport, Ecotone and Work Centre).
  • An owner of hunting and fishing banners, in addition to work equipment banners (Ecotone and Work Centre).
  • A manufacturer of high-quality outdoor clothing via our factory in Dominican Republic.
  • Cutting-edge digital expertise, particularly in e-commerce, with La Web Shop and our transactional websites for our franchises and banners.

Opportunity for suppliers

Our network of franchises and banners, our financial solidity and our compliance of their respective policies.

Looking to join our supplier network? Seize the opportunity to benefit from our franchise and banner network, in addition to our financial strength.

If you’re looking to become a supplier of one of our banners or benefit from our distribution network, please contact:

Mr. Stéphane Dion
1-819-380-7466
stephane.dion@cotereco.com

Mr. Richard MacDonald
1-819-292-2323
1-877-955-2323
richard.macdonald@cotereco.com

How to reach the group

Below are the people to contact:

For more information on the franchises  Pop Shoes, Go Sport, Ecotone and Work Centre in addition to the Ecotone and Work Centre banners, contact: Simon Verville (Simon.Verville@cotereco.com or 514-229-3330) or Bernard Morin (Bernard.Morin@cotereco.com  or 481-571-2576)

To become a new customer or obtain authorization to sell one of our exclusive brands, contact: Sébastien St-Georges (S.St-Georges@cotereco.com or 514-232-7048).

For more information about La Web Shop digital expertise studio, contact: Keyven Ferland (kferland@cotereco.com or 418-662-8657).

For all job offers, contact: Annie Auger or André Côté at (info@cotereco.com or 877-955-2323 or 819-292-2323)

Côté-Reco Inc. is a family company

Côté-Reco Inc. is managed according to following principles:

  • Honesty
  • The respect of others
  • Teamwork
  • Development and production
  • Equity without regard to gender, religion and origin.
  • Social engagement.

The company is managed in order to create a winning environment for:

  • Their clients, franchises and banners.
  • Their suppliers and business partners.
  • Their employees.
  • The end consumer.

Innovation in the selection of the product materials and design, respect toward the environment and the service provided to the customers and end consumers are at the heart of the decisions and directions taken by the company on a daily basis.