Who are
Côté-Reco ?

Côté-Reco is a franchisor, expert in banner management and distributor footwear and clothing. The group relies on their family values that enable them to manage their activities with incredible flexibility.

Côté-Reco’s business sectors are large, but still stay connected. We apply both vertical and horizontal integration with our franchise owners and banners, through a trading office, factories, a warehouse facility, in addition to a distribution centre and retail stores.


A true family history

Côté-Reco’s history begins in Deschaillons-sur-Saint-Laurent, where Lucien Côté ran the family general store in the 1920’s. As a seasoned businessman, he set his sights high and developed an entire wholesale network (footwear, clothing) in Lotbinière County and surrounding areas.

His son, Réal, joined with him around 1952 to develop new territories and took the reins of the company after his patriarch passed away. He was the initiator of the Chaussures Pop franchise network who then developed the group and strengthened distribution.

For three generations

The three Côté brothers were now at the heart of the family business: Michel, André and Pierre. They consolidated the store network, created additional banners (Work Centre, Ecotone and Go Sport), acquired high-quality brands such as Chlorophylle, Kingtreads and Sportchief, all while developing distribution on an international level.


Our mission

Côté-Reco’s mission is to ensure  the distribution of quality
footwear and clothing, while enabling and promoting entrepreneurship
through a network of franchises and turnkey banners

Our values

Respect for the customers, suppliers and the employees

To support and encourage the local economy by region.

Enable individuals to become entrepreneurs via their franchises and banners.

Be a large-scale employer that supports their employees' development.

Honesty and transparency in resource management

Our vision

To remain a leader in distribution, franchise and banner management to foster entrepreneurship and the growth of our employees.

A team, but a family above all

For 3 générations now, the group has been relying on their family values that enable them to manage their teams with incredible flexibility.

  • More than 110 employees contribute to the company’s success.
  • 200,000 sq. ft. warehouse and distribution centre
  • Une usine de fabrication de vêtement A clothing manufacturing plant in Dominican Republic
  • 39 international brands, 9 exclusive brands, 6 franchises and banners, in addition to 2 subsidiary companies abroad!

Our Activities

  • A footwear and clothing distributor for our private and larger brands.
  • A franchisor (Pop Shoes, Go Sport and Chlorophylle).
  • An owner of hunting and fishing banners, in addition to work equipment banners (Ecotone and Work Centre).
  • A manufacturer of high-quality outdoor clothing via our factory in the Dominican Republic.
  • Cutting-edge digital expertise, particularly in e-commerce, with La Web Shop and our transactional websites for our franchises and banners.

Opportunity for suppliers

Our network of franchises and banners, our financial solidity and our compliance of their respective policies.

Looking to join our supplier network? Seize the opportunity to benefit from our franchise and banner network, in addition to our financial strength.

If you’re looking to become a supplier of one of our banners or benefit from our distribution network, please contact:

Mr. Stéphane Dion

How to reach the group

Below are the people to contact:

For more information on the Pop Shoes, Go Sport and Chlorophylle franchises, in addition to the Ecotone and Work Centre banners, contact:

Sébastien St-Georges or Simon Verville at 1-514-229-3330 or by mail at s.st-georges@cotereco.com or simon.verville@cotereco.com

To become a customer and benefit from our exclusive brands, contact Mr. André Côté at 1-819-292-2323 or by mail andrecote@cotereco.com

For more information on La Web Shop, contact Keyven Ferland at 418-662-8657 and kferland@cotereco.com


For all job offers, contact: Annie Auger or André Côté at 1-819-292-2323.

Côté-Reco Inc. is a family company

Côté-Reco Inc. is managed according to following principles:

  • Honesty
  • The respect of others
  • Teamwork
  • Development and production
  • Equity without regard to gender, religion and origin.
  • Social engagement.


The company is managed in order to create a winning environment for:

  • Their clients, franchises and banners.
  • Their suppliers and business partners.
  • Their employees.
  • The end consumer.


Innovation in the selection of the product materials and design, respect toward the environment and the service provided to the customers and end consumers are at the heart of the decisions and directions taken by the company on a daily basis.